Product design / AI-assisted development
Papaya Pro is a sales and client-acquisition workspace I conceived and built specifically for freelance web designers and small web-design agencies.
The idea came directly from building my own web design business. Finding businesses that could benefit from a redesign meant searching for prospects, auditing their sites, and following up consistently — all by hand.
Papaya Pro turns that messy sales process into a structured workflow: discover leads, audit their sites, draft tailored outreach, and track every next action in one place.
Finding businesses that could benefit from a redesign meant searching for prospects by hand, judging whether their site needed work, and keeping track of outreach — a process that leaks when it's done manually.
Four stages, each with its own screen and its own decision.
Find and organize business leads
Review the site, score the opportunity
Prepare tailored outreach
Email, follow-ups, statuses, next actions
Key decisions I made while designing Papaya Pro around the real sales workflow of freelance web designers.
One place for freelance web designers to start and manage their sales day.
I designed the dashboard around a simple question: “What should I do next?” Rather than overwhelming users with analytics, the experience prioritizes overdue follow-ups, new leads, meetings, and next actions at the top, while keeping pipeline performance, scheduling, and monthly goals visible below. The goal was to give freelance web designers one place to start and manage their sales day—reducing the mental load of remembering who to contact, when to follow up, and how their outreach is performing.
One connected workflow for web-design sales.
Papaya Pro starts with automated discovery. Web designers choose an industry and location, and the system finds businesses, audits their existing websites, and prepares personalized outreach drafts for review.
Each discovered website is automatically audited and translated into actionable sales information. Papaya Pro surfaces website, mobile, and revenue-opportunity scores alongside an estimated project value, helping designers quickly understand which businesses may be worth pursuing.
Turning a website audit into an actionable sales opportunity
Expanding an audit reveals a deeper analysis of the prospect's existing website, including its estimated project value, website and mobile performance scores, revenue opportunity, page-level findings, technical and UX issues, and specific areas for improvement. The system also surfaces supporting audit details and AI-generated insights that help the designer understand both what is wrong with the current experience and how substantial the potential redesign opportunity may be.
I designed the expanded view to move beyond a simple score and give web designers enough context to evaluate the lead, understand the scope of a potential project, and prepare more relevant outreach without manually reviewing the entire website themselves.
Qualified opportunities flow into the Leads Database, where designers can search, filter, score, assign statuses, track contact activity, and compare projected project values.
The complete sales loop
Each tool supports the next decision, turning prospecting into one continuous, manageable process.
Tools for one-off analysis and performance visibility.
Analyze any prospect on demand
Not every potential client needs to come through automated discovery. The standalone Website Audit lets a designer enter a specific website and run the same analysis on demand, making Papaya Pro useful for referrals, inbound prospects, or businesses discovered outside the platform.
Understand what’s working
Analytics turns activity across the sales workflow into visual performance data, helping designers understand their pipeline, outreach activity, lead mix, and progress over time rather than managing sales from individual records alone.
Project-value estimates should reflect how each web designer actually prices their work.
Different web designers price their work differently, so Papaya Pro does not assume there is one universal project value.
Customizable pricing settings shape the estimated project values shown throughout the product, connecting an individual designer’s business model to the way opportunities are evaluated and prioritized.
Personal details and a default email signature keep communication consistent throughout the workspace.
1 / 12 settings screens
I wouldn't broaden it to “sales teams” just to sound like a bigger SaaS. A portfolio reviewer is going to understand the product faster when they can immediately tell who you designed it for and why those people need it.
And if Papaya Pro eventually expands beyond web designers, cool. But the case study should tell the story of the product you actually conceived and why you conceived it.
