Making complicated things easier
Most products aren't confusing on purpose. I like finding the friction and designing it out.
About
My toolkit expanded.
I started in UX/UI in 2020, where I learned how to research problems, understand users, and turn messy ideas into thoughtful digital experiences.
Since then, my toolkit has expanded in ways I didn't exactly plan for. I've worked directly with customers, learned sales and business from the inside, built websites for real clients, and started creating my own digital products and AI-powered workflows.
That combination changed the way I design. I don't just think about whether something looks good — I think about whether someone understands it, whether they'll actually use it, and whether it solves the problem it was built for.
What I bring
The toolkit
- UX/UI Design
- Product Design
- Web Design
- User Research
- AI-Assisted Workflows
- Prototyping
- Customer Insight
- Business & Sales
Things I care about
A short list I actually mean.
Design that actually helps people
If it looks beautiful but nobody can figure out how to use it, it isn't finished.
Beautiful interfaces with a reason behind them
I love good visual design—but every decision should survive a “why?”
Learning by building
I'm comfortable figuring things out as I go. Some of my best learning has happened after deciding, “I'm just going to build it.”
AI as a tool, not a replacement
AI can accelerate research, ideation, and execution. The judgment, strategy, and final decisions still need a human.
Outside the screen
I'm usually building something, redesigning something that didn't ask to be redesigned, or going down a rabbit hole trying to understand how something works. I like creative projects, good branding, beautiful spaces, and ideas that make me think, wait… why doesn't this exist already?
- Always building something
- Design rabbit holes
- Beautiful branding
- Problem spotting
Background
The path so far
A fuller timeline lives on the resume.
2020
UX/UI training at Wyncode Academy
Built my foundation in user research, information architecture, wireframing, prototyping, and interface design through projects including CAMPO and FITz.
2021–2025
Learning customers from the other side
Working in hospitality, sales, and customer-facing roles gave me something design exercises couldn't: years of watching how real people communicate, make decisions, hesitate, buy, and respond to friction.
2026
Papaya Studio + independent product building
Returned to digital design with a broader perspective — designing websites for clients while building my own product concepts and AI-assisted workflows.
Now
Bringing it all together
I'm combining UX/UI, product thinking, business understanding, and AI-assisted creation to design digital experiences that are both useful and commercially grounded.