CAMPO

CAMPO was my first full end-to-end UX/UI project, and one of the biggest lessons I took from it was that perfection isn’t the goal—progress is. I learned how easy it is to overthink small details when designing a product, and how important it is to recognize when something is good enough to test.

Rather than trying to perfect every interaction before moving forward, I learned the value of getting an MVP in front of users, gathering feedback, and continuing to iterate. A product doesn’t need to be finished to be valuable; it needs to be usable enough to learn from.

That mindset has stayed with me: build, test, learn, and improve.

If I were designing CAMPO today, I would simplify several interactions and establish a more consistent design system earlier in the process. I’d also approach the color system with a more refined eye. Looking back, some of the neutral tones—particularly within the filters and supporting UI—read much darker and heavier than I intended. At the time, I was thinking about color more by its literal value than by its perceived visual weight within the interface.

Today, I would use lighter, more intentional neutrals, stronger hierarchy, and more restrained contrast to keep the interface feeling open and approachable while still maintaining clear separation between elements. I would also design with accessibility more intentionally from the beginning, with greater attention to contrast, type scale, touch targets, component states, and responsive behavior.

I would prototype and validate the core discovery and booking flows earlier as well. Earlier testing would help identify unnecessary steps before investing heavily in visual design.

The next round of testing would focus on whether users can move confidently from discovery to booking without confusion or unnecessary friction.

I would specifically test the guided quiz against traditional search to understand when users prefer recommendations, whether the quiz results feel relevant, how easily users can refine results using filters and map/list views, and whether they can find the information they need to confidently choose a campsite.

I would also test the checkout flow for abandonment points and determine whether pricing, fees, trip details, and payment information are communicated clearly before purchase.